Analytical Modeling and Evaluation of Affective Product Ecosystems

The consideration of human-product-environment interactions is consistent with the wisdom of ‘product ecosystems’, which essentially entail a scenario of affective design of the entire system with customer experience in the loop. The ‘emotional’ aspects play an important role in forming customer perception, and thus to influence the performance of product ecosystem design. This paper developed an analytical model for product ecosystem. Customer affective needs are modeled and evaluated to facilitate the product ecosystem. The application potential is manifested through the interior design of a brand of truck cabs, which involve both the product and the ambience through human interactions.